Freelance Ecommerce SEO Specialist
I'm James Baker, a freelance ecommerce SEO specialist with over 7 years' experience helping online stores rank higher, attract the right traffic, and turn that traffic into sales. There's no account manager between us and no junior picking up the work. You get me, directly, on every project.
Ecommerce SEO Services I Offer
Ecommerce sites have different needs to a standard website. Here's what I focus on to get your store found and bought from.
Site Architecture
I structure your site so shoppers and search engines can find what they need in a couple of clicks, with a logical category hierarchy and clean internal linking.
Page Load Speed
Slow pages lose sales and rankings. I find what's really slowing your store down and fix what makes the biggest difference to real-world speed.
Category Page Content
Your highest-traffic pages are often the most neglected. I write keyword-rich category copy that ranks for high-volume terms and still helps shoppers decide.
Technical SEO Audits
Crawl errors, indexation issues, duplicate content and broken canonicals: common on ecommerce sites, and fixed in order of impact once found.
Google Merchant Center
A correctly set up product feed means your products show up across Google's Shopping surfaces, not just standard search results.
Any Platform, No Guesswork
Shopify, WooCommerce, Magento or BigCommerce: each handles URLs and canonicals differently, and I already know where to look first.
Platforms I Work With
Why Work With a Freelance Ecommerce SEO Specialist
You don't need a big agency to get ecommerce SEO right — you need someone who knows online retail and picks up the phone. Here's the honest difference.
eCommerce SEO That Delivers
Scaling an eCommerce brand is no small feat. With constant algorithm updates, intense competition, and shifting customer behaviors, you don’t have time for fluffy SEO agencies. I take a different, more personal approach.
When you work with me, you get direct access to an SEO specialist who lives and breathes search—no middle managers or layers of approval. You’ll receive clear, actionable strategies tailored specifically to your business goals and challenges.
How I Work
Discovery Call
A short, no-pressure call to understand your store, your goals, and where SEO fits into what you're already doing.
Full Audit
A technical, content, and competitor audit so we both know exactly where the real opportunities are, not just a generic checklist of best practices.
Strategy
A prioritised plan built around your revenue goals. What gets actioned first is whatever will move the needle fastest for your specific store.
Execution & Reporting
Ongoing work with clear, regular reporting, direct from me every time. You'll always know what's been done, why, and what it's contributing to.
Ready to talk about your store?
Get in touch, no obligationTransparency & Reporting
How I Measure SEO Success
Every SEO project I take on is tied to clear business goals and measurable KPIs agreed at the start. I don't hide behind vanity metrics or vague reports — you get full transparency on what I'm doing, why I'm doing it, and how it's affecting your bottom line. Because you work directly with me, communication is built into the process, not bolted on.
Monthly SEO Reports
Detailed monthly reports covering organic traffic, keyword rankings, search visibility, conversions and revenue attribution. Every report explains what changed, what I worked on and what's planned next. No jargon, no fluff.
KPIs Aligned to Your Goals
I track the metrics that matter to your business: organic revenue, conversion rates, enquiries and leads, target keyword positions and share of voice against your competitors. Your KPIs are set around your commercial goals, not generic SEO benchmarks.
Direct Communication
You work with me directly — no account managers, no hand-offs. Regular check-ins, a shared workspace, and straight answers whenever you need them. I work as an extension of your team, not a black box that disappears between reports.
Audits & Competitor Analysis
Every engagement starts with a comprehensive audit covering technical health, on-page optimisation, content gaps and backlink profile. I benchmark your site against competitors to find the biggest opportunities and build a prioritised strategy around them.
Why you need ecommerce SEO
To succeed in a competitive ecommerce landscape, you need more than a great product, you need visibility. Organic search plays a vital role in helping customers discover your site, explore your products, and make purchasing decisions.
Industry-wide figures, not tied to a specific client.
How ecommerce SEO helps your business
No matter what you sell, you're never alone. Online competition is fierce across every niche, with stores big and small competing for the same top spots in search.
Without an ecommerce SEO strategy, your store can get lost behind bigger budgets. As a freelance ecommerce SEO specialist, I focus on more than driving traffic. I aim to reach the right audience and carry them through to checkout, so your investment generates genuine, sustainable sales, not just visits.
More shoppers are now researching products outside of traditional search, across AI tools like ChatGPT and Gemini. I can help optimise your pages and build the off-site signals that help these tools understand your brand, so you pick up citations and referral traffic there too.
I'm not chasing hundreds of accounts. I work with a small number of stores at a time so every one gets direct, hands-on attention, not a rotating cast of account managers.
Results from the work, not the pitch
These are real campaigns I led before going freelance. Client names and identifying detail have been removed at their request, but the numbers and the strategy are exactly as they happened.
Recovering visibility for a global streetwear retailer
A well-known fashion retailer was losing organic ground across three markets. I ran the technical audit, found the pagination issue blocking crawlers from deeper product pages, and rebuilt the content and internal linking strategy across 100+ collection pages.
- 36% increase in organic impressions
- 40% lift in non-branded clicks YoY
- 8% growth in organic revenue share
- Diagnosed and fixed a pagination fault blocking crawler access to product pages
- Built a scaled content workflow to write region-specific copy for AU, UK and US collection pages without duplicating content
- Rebuilt site navigation and taxonomy around actual user search behaviour
- Rolled out an internal linking framework to strengthen key category pages
Defending a long-term B2B programme through a Google update, then pushing it to a new high
I took over this account partway through an existing multi-year organic programme. Within the first year, a Google Helpful Content update hit the site hard. I led the recovery, then rebuilt the strategy around AI-era search behaviour, taking the account to its best-ever result by the end of my time on it.
- 2024 Helpful Content update impact absorbed and diagnosed
- 5 pillar strategy built for AI-era search visibility
- New high organic performance reached by the end of the engagement
- Diagnosed the cause of a 2024 Helpful Content update hit and rebuilt the recovery plan
- Designed a five-pillar strategy to keep the account visible as search shifted toward AI-generated answers
- Maintained the account's local footprint and category authority across depot regions while rebuilding
- Took the programme from its Year 4 low point to its strongest year of organic performance by Year 6
Building topical authority without a product catalogue
A national trade supplier had strong brand recognition but no product catalogue to compete on search with bigger retailers. I built collection-level content to establish authority establish authority instead, and overhauled local listings across 60+ locations.
- 185% growth in category keyword visibility
- 144% YoY growth in local store visibility
- 33 content pieces written to build authority
- Wrote 30+ collection-level content pieces to signal trade expertise without individual product pages
- Refined headings, metadata and FAQs across key commercial pages
- Optimised Google Business Profiles across every store location
- Ran a full technical audit and fixed crawlability issues holding pages back
Check out my other SEO services
SEO
Boost your visibility with expert optimisation that gets your business found by the right people.
Technical SEO
Boost your site’s performance with expert technical SEO that makes it easy for search engines to find and index your content.
SEO Consultancy
I’ll work closely with you to develop tailored strategies, identify opportunities, and provide clear, actionable insights—helping you make smarter decisions and get better results online.
One off audits
I’ll analyze your site from top to bottom, identify issues, and provide clear, actionable recommendations—helping you fix problems and maximize your online visibility.
Ecommerce SEO
Boost your online sales with eCommerce SEO that gets your products in front of the right customers.
Local SEO
Attract local customers with local SEO that puts your business on the map .
eCommerce SEO FAQs
What are eCommerce SEO services, and why are they important?
eCommerce SEO services focus on optimizing your online store to rank higher in search engine results, making it easier for potential customers to find your products. This includes enhancing your site’s structure for better navigation and crawlability, optimizing product and category pages with compelling content and metadata, and building high-quality backlinks that boost your store’s authority. Effective SEO for eCommerce not only drives more targeted organic traffic but also increases conversions by improving the user experience. By relying on SEO, you grow your revenue sustainably without having to depend solely on costly, short-term paid advertising or other marketing channels that may not offer lasting results.
This holistic approach ensures your store performs well in relevant searches, attracting shoppers actively looking for what you sell and converting them into loyal customers.
What is the best SEO for eCommerce websites?
The best SEO for eCommerce websites blends technical SEO, on-page optimization, content creation, and strategic backlink building into a cohesive strategy. It starts with thorough keyword research to target high-intent, long-tail keywords that match customer search behavior. Technical SEO ensures your site loads fast, is mobile-friendly, and has clean site architecture that search engines can easily crawl and index. On-page optimization focuses on crafting unique, keyword-rich product and category pages with compelling titles, meta descriptions, and high-quality visuals. Content marketing, such as blogs or guides, supplements product pages by addressing customer questions and expanding keyword reach. Backlink building from reputable, relevant sources boosts your store’s domain authority and search rankings. Together, these elements increase organic traffic, enhance user experience, and drive higher conversions, giving your online store both short- and long-term growth opportunities.
Can you help if my online store’s growth has stalled?
Yes! This is actually quite common, but there’s always a way to unlock new growth. I will perform a detailed audit of your eCommerce website to identify under-optimised pages, outdated content, and missed opportunities to create a fresh strategy that drives new growth.
Can you optimise eCommerce stores for higher conversions, not just traffic?
I start by targeting keywords most likely to convert. Then, I work on your page speed, clear navigation, optimised product descriptions, and mobile-friendly designs.