AI SEO Services: Get Your Brand Found in ChatGPT, Perplexity and AI Overviews

Your customers are asking ChatGPT, Perplexity and Google's AI Overviews for recommendations right now. If your competitors are the ones being cited, you are losing enquiries you never see. My AI SEO services make your brand visible in AI-generated answers as well as traditional search results, so you win traffic from both.

What Is AI SEO (And What’s AEO)?

AI SEO is the next evolution of search engine optimisation. It combines traditional SEO techniques with artificial intelligence to understand how people (and algorithms) interact with your content.

Think of it as data-driven SEO smarter keyword research, better content targeting, and faster optimisation using AI tools that learn and adapt in real time.
 
AEO (Answer Engine Optimisation) takes this a step further. It’s about optimising your content for AI-driven search experiences like Google’s AI Overviews, ChatGPT search integrations, or voice assistants.

What is the difference?

Traditional SEO

Goal

Rank in the top 10 blue links and earn the click

Where you appear

Google and Bing search results pages

Content approach

Keyword-targeted pages built for rankings and clicks

Key signals

Backlinks, technical health, on-page relevance

How it's measured

Rankings, organic traffic, clicks and conversions

What success looks like

Your page is the result people click

AI SEO

Goal

Be cited and recommended inside AI-generated answers

Where you appear

ChatGPT, Perplexity, Gemini and Google AI Overviews

Content approach

Answer-first content structured for LLMs to lift and cite

Key signals

Entity clarity, schema, brand mentions on trusted sources

How it's measured

AI citations, brand mentions, AI referral traffic

What success looks like

Your brand is the answer the AI gives

Shared foundation: technical health, quality content and authority feed both. AI SEO builds on traditional SEO, it doesn't replace it.

What's included in my AI SEO services

Here's what you'll get working with me:

Tailored AI SEO strategy

No cookie-cutter templates. Every plan is built around your business goals and audience.

Real-time insights

I use AI tools to identify new ranking opportunities, trending topics, and untapped keyword clusters.

Human creativity + machine precision

AI does the heavy lifting. I make sure your content stays authentic, relevant, and on-brand.

Clear reporting

No jargon, just actionable insights you can actually use.

Whether you're running an online store or managing a growing service brand, I'll help you integrate AI seamlessly into your SEO, boosting visibility while saving time.

Does AI SEO replace traditional SEO?

No. AI systems learn about your brand from the same web that Google crawls, so strong traditional SEO is the foundation AI visibility is built on. Sites with solid technical health, clear topical authority and good backlinks are the ones LLMs cite most often. What changes is the layer on top: how your content is structured, how your brand entity is defined, and how you measure success. I run both together, because separating them is how brands end up ranking on Google while being invisible in AI answers, or vice versa.

Who is this for?

This service works best for small to mid-sized businesses and eCommerce brands that want to stay ahead as search shifts towards AI-generated answers. It’s particularly suited to you if: you’re already doing traditional SEO but seeing diminishing returns; your competitors are appearing in Google AI Overviews and you’re not; or you want a smart, efficient approach that uses AI tools to work faster without sacrificing quality. If you’re a complete SEO beginner, I’d recommend starting with a one-off audit first.

Case studies

Results from the work, not the pitch

These are real campaigns I led before going freelance. Client names and identifying detail have been removed at their request, but the numbers and the strategy are exactly as they happened.

eCommerce · Fashion retail · AU / UK / US

Recovering visibility for a global streetwear retailer

A well-known fashion retailer was losing organic ground across three markets. I ran the technical audit, found the pagination issue blocking crawlers from deeper product pages, and rebuilt the content and internal linking strategy across 100+ collection pages.

  • 36% increase in organic impressions
  • 40% lift in non-branded clicks YoY
  • 8% growth in organic revenue share
  • Diagnosed and fixed a pagination fault blocking crawler access to product pages
  • Built a scaled content workflow to write region-specific copy for AU, UK and US collection pages without duplicating content
  • Rebuilt site navigation and taxonomy around actual user search behaviour
  • Rolled out an internal linking framework to strengthen key category pages
B2B · Industrial supply · Multi-region

Defending a long-term B2B programme through a Google update, then pushing it to a new high

I took over this account partway through an existing multi-year organic programme. Within the first year, a Google Helpful Content update hit the site hard. I led the recovery, then rebuilt the strategy around AI-era search behaviour, taking the account to its best-ever result by the end of my time on it.

  • 2024 Helpful Content update impact absorbed and diagnosed
  • 5 pillar strategy built for AI-era search visibility
  • New high organic performance reached by the end of the engagement
  • Diagnosed the cause of a 2024 Helpful Content update hit and rebuilt the recovery plan
  • Designed a five-pillar strategy to keep the account visible as search shifted toward AI-generated answers
  • Maintained the account's local footprint and category authority across depot regions while rebuilding
  • Took the programme from its Year 4 low point to its strongest year of organic performance by Year 6
Trade & building supplies · Local SEO

Building topical authority without a product catalogue

A national trade supplier had strong brand recognition but no product catalogue to compete on search with bigger retailers. I built collection-level content to establish authority establish authority instead, and overhauled local listings across 60+ locations.

  • 185% growth in category keyword visibility
  • 144% YoY growth in local store visibility
  • 33 content pieces written to build authority
  • Wrote 30+ collection-level content pieces to signal trade expertise without individual product pages
  • Refined headings, metadata and FAQs across key commercial pages
  • Optimised Google Business Profiles across every store location
  • Ran a full technical audit and fixed crawlability issues holding pages back

Check out my other SEO services

SEO

Boost your visibility with expert optimisation that gets your business found by the right people.

Technical SEO

Boost your site’s performance with expert technical SEO that makes it easy for search engines to find and index your content.

SEO Consultancy

I’ll work closely with you to develop tailored strategies, identify opportunities, and provide clear, actionable insights—helping you make smarter decisions and get better results online.

One off audits

I’ll analyze your site from top to bottom, identify issues, and provide clear, actionable recommendations—helping you fix problems and maximize your online visibility.

Ecommerce SEO

Boost your online sales with eCommerce SEO that gets your products in front of the right customers.

Local SEO

Attract local customers with local SEO that puts your business on the map .

AI SEO FAQs

Do I still need traditional SEO?

Absolutely. AI SEO enhances, not replaces, traditional SEO. It’s about working smarter using AI to improve efficiency and accuracy.

This holistic approach ensures your store performs well in relevant searches, attracting shoppers actively looking for what you sell and converting them into loyal customers.

I use a mix of platforms like SEMrush, Screaming Frog, Ahrefs, and custom AI models for content gap analysis, topic discovery, and automated reporting.

Yes, when it’s done right. I combine AI-generated outlines and insights with human editing and expertise to keep your content authentic and Google-friendly.

AI SEO is the practice of optimising your content for visibility across AI-powered search platforms like ChatGPT, Perplexity, and Google Gemini. It goes beyond traditional SEO by focusing on structure, semantics, and trust signals—helping your content get seen (and cited) in AI-generated answers.

Contact Me

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AI Visibility Checklist

6 signals AI models check before citing your brand

ChatGPT, Perplexity and Google's AI Overviews don't rank pages — they pull from sources they trust. Here's what they're actually looking for.

1 Clear entity definition — who you are, what you do, and where, stated unambiguously on your own site.
2 Structured data — schema markup that tells AI crawlers exactly what a page is and what it answers.
3 Answer-first content — the key fact or answer stated plainly near the top, not buried under a story.
4 Consistent mentions elsewhere — your brand described the same way across other trusted sites, not just your own.
5 Technical crawlability — no broken pagination, no blocked pages, fast enough for AI crawlers to reach the content at all.
6 Topical depth — enough related content on a subject that your site reads as an authority, not a one-off page.

Not sure how many of these your site meets?

I'll run through your site on a free 15-minute call and tell you exactly where you stand.

Book a free consultation