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About me

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Who am I?

I’m James, a Freelance SEO Specialist, from Brighton. Starting off as an apprentice in a small, local business, I worked my way through the world of digital marketing and found my passion in SEO. For the last seven years, I have worked in both agency and in-house roles, working for some of the biggest brands in the UK and around the world, such as EDF and RSA Insurance. I also have experience working for financial, real estate, energy, and e-commerce businesses.

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My Philosophy

As a freelance SEO consultant, my role is much more than just optimizing your website—I see it as a true partnership. I work closely with you to understand your unique business goals, challenges, and audience so that every strategy and tactic I recommend is tailored specifically to your needs. Your success is my success, and I am committed to helping you build sustainable, long-term organic visibility that fuels growth. Transparency is at the core of how I operate. From the outset, I am clear about what’s achievable, the steps involved, and the timelines expected. I provide straightforward explanations and regular progress updates so you always know what’s happening, why it matters, and how it contributes to your overall goals. There are no hidden agendas or complicated jargon—just honest communication and a focus on delivering measurable results.

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Working Together

I believe in empowering my clients by demystifying SEO. By sharing insights, explaining best practices, and providing actionable recommendations, I help you make informed decisions that extend beyond the immediate project. This collaborative approach ensures you gain not only short-term wins but also build SEO knowledge and confidence to sustain success long after our engagement.

Case studies

Results from the work, not the pitch

These are real campaigns I led before going freelance. Client names and identifying detail have been removed at their request, but the numbers and the strategy are exactly as they happened.

eCommerce · Fashion retail · AU / UK / US

Recovering visibility for a global streetwear retailer

A well-known fashion retailer was losing organic ground across three markets. I ran the technical audit, found the pagination issue blocking crawlers from deeper product pages, and rebuilt the content and internal linking strategy across 100+ collection pages.

  • 36% increase in organic impressions
  • 40% lift in non-branded clicks YoY
  • 8% growth in organic revenue share
  • Diagnosed and fixed a pagination fault blocking crawler access to product pages
  • Built a scaled content workflow to write region-specific copy for AU, UK and US collection pages without duplicating content
  • Rebuilt site navigation and taxonomy around actual user search behaviour
  • Rolled out an internal linking framework to strengthen key category pages
B2B · Industrial supply · Multi-region

Defending a long-term B2B programme through a Google update, then pushing it to a new high

I took over this account partway through an existing multi-year organic programme. Within the first year, a Google Helpful Content update hit the site hard. I led the recovery, then rebuilt the strategy around AI-era search behaviour, taking the account to its best-ever result by the end of my time on it.

  • 2024 Helpful Content update impact absorbed and diagnosed
  • 5 pillar strategy built for AI-era search visibility
  • New high organic performance reached by the end of the engagement
  • Diagnosed the cause of a 2024 Helpful Content update hit and rebuilt the recovery plan
  • Designed a five-pillar strategy to keep the account visible as search shifted toward AI-generated answers
  • Maintained the account's local footprint and category authority across depot regions while rebuilding
  • Took the programme from its Year 4 low point to its strongest year of organic performance by Year 6
Trade & building supplies · Local SEO

Building topical authority without a product catalogue

A national trade supplier had strong brand recognition but no product catalogue to compete on search with bigger retailers. I built collection-level content to establish authority establish authority instead, and overhauled local listings across 60+ locations.

  • 185% growth in category keyword visibility
  • 144% YoY growth in local store visibility
  • 33 content pieces written to build authority
  • Wrote 30+ collection-level content pieces to signal trade expertise without individual product pages
  • Refined headings, metadata and FAQs across key commercial pages
  • Optimised Google Business Profiles across every store location
  • Ran a full technical audit and fixed crawlability issues holding pages back

Who I Work With

Two ways of working. One point of contact.

I work in two ways: as a <strong>strategic SEO consultant</strong> guiding the direction of your campaign, or <strong>hands-on</strong> across longer, broader projects. Either way, you deal with me directly.

Brands & SMEs
Efficient SEO consultancy built to grow your brand and drive sales, whatever your size or sector. From strategy and audits through to implementation, you get senior-level work without agency overheads — and a single point of contact who knows your business inside out.
Agencies
White-label and overflow SEO support for agencies that need reliable extra capacity. I slot into your processes and tools, deliver work your clients will be happy to put their name to, and stay invisible if that's how you need it.
Freelancers & Independents
Working for yourself, your website is your shop window. I help freelancers and independent professionals get found by the clients they want — with practical, right-sized SEO that fits a solo budget and delivers enquiries, not just traffic.
How I work

A clear process, from first look to fixed

No 90-page PDFs and no jargon. Just a prioritised plan, clear implementation and proof that the fixes worked.

  1. Free technical review

    A 30-minute call after I've had a first look at your site. You'll leave with the three biggest issues I've found, whether or not we work together.

    Free · no obligation

  2. Full technical audit

    Deep crawl covering indexation, speed, architecture and schema. You get an action plan ranked by impact and effort.

    Typically 1–2 weeks

  3. Implementation

    Your developers implement, I implement directly, or we work together. Every fix comes with clear, developer-ready instructions.

    Your site, your choice

  4. Validation & monitoring

    Fixes only count when Google recognises them. I verify every change, monitor Search Console and report in plain English.

    Proof, not promises
Book my free review I reply to every enquiry within one working day.

SEO

Boost your visibility with expert optimisation that gets your business found by the right people.

SEO Services

Technical SEO

Boost your site's performance with expert technical SEO that makes it easy for search engines to find and index your content.

Technical SEO

SEO Consultancy

I'll work closely with you to develop tailored strategies, identify opportunities, and provide clear, actionable insights—helping you make smarter decisions and get better results online.

SEO Consultancy

One off audits

I'll analyze your site from top to bottom, identify issues, and provide clear, actionable recommendations—helping you fix problems and maximize your online visibility.

Paid audit

Ecommerce SEO

Boost your online sales with eCommerce SEO that gets your products in front of the right customers.

Ecommerce SEO

Local SEO

Attract local customers with local SEO that puts your business on the map.

Local SEO

AI SEO

Get found in AI search and answer engines with optimisation built for the way people search today.

AI SEO

Do you want to grow your business?​

We can do it together​

Contact me