What Is AI SEO (And What’s AEO)?

AI SEO is the next evolution of search engine optimisation. It combines traditional SEO techniques with artificial intelligence to understand how people (and algorithms) interact with your content.
 
Think of it as data-driven SEO — smarter keyword research, better content targeting, and faster optimisation using AI tools that learn and adapt in real time.
 
AEO (Answer Engine Optimisation) takes this a step further. It’s about optimising your content for AI-driven search experiences — like Google’s AI Overviews, ChatGPT search integrations, or voice assistants.

What Makes AI SEO Different?

Traditional SEO focuses on search engines.
AI SEO focuses on people — and how machines interpret their intent.

Instead of just chasing keywords, AI SEO looks at patterns, context, and user behaviour to make smarter decisions. Some key differences:

Traditional SEOAI SEO
Manual keyword researchAI-powered topic clustering and intent prediction
Fixed optimisation plansDynamic optimisation that evolves with data
Focus on Google’s algorithmOptimised for multi-channel AI (ChatGPT, SGE, Bing Copilot, etc.)
Reactive approachPredictive, proactive insights

Why Choose Me for Your SEO AI Strategy?

I’m an SEO consultant who blends hands-on technical expertise with a friendly, no-fluff approach. My goal is to make AI-driven SEO simple, transparent, and genuinely effective for your business.

Here’s what you’ll get working with me:

  • Tailored AI SEO strategy – no cookie-cutter templates; every plan is built around your business goals and audience.

  • Real-time insights – I use AI tools to identify new ranking opportunities, trending topics, and untapped keyword clusters.

  • Human creativity + machine precision – AI does the heavy lifting; I make sure your content stays authentic, relevant, and on-brand.

  • Clear reporting – no jargon, just actionable insights you can actually use.

Whether you’re running an online store or managing a growing service brand, I’ll help you integrate AI seamlessly into your SEO — boosting visibility while saving time.

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Proven Results and Expertise

Drive genuine growth with an SEO consultancy that prioritises measurable outcomes. I have extensive experience in technical SEO, content strategy and SEO strategies that actually deliver higher rankings, increased targeted traffic, and more customer conversions.

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Tailored, Data-Driven Strategies

Get personalized solutions backed by in-depth data analysis—not one-size-fits-all templates. Every recommendation is informed by competitor research, market trends, and your direct business goals, ensuring the tactics used align perfectly with your specific needs for sustainable long-term success.

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Transparent Communication & Reporting

Collaborate with a consultant who values clear communication. Routine progress reports and regular reviews ensure transparency at every stage—you’ll always know what’s being done, why, and how it benefits your website.

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Long-Term Value & ROI

Unlike fleeting ad campaigns, SEO offers lasting visibility and brand growth. Investing in consultancy ensures cost-effective marketing with benefits compounding over months and years, helping your business outperform competitors and capture more leads.

Check out my other SEO services

SEO

Boost your visibility with expert optimisation that gets your business found by the right people.

Technical SEO

Boost your site’s performance with expert technical SEO that makes it easy for search engines to find and index your content.

SEO Consultancy

I’ll work closely with you to develop tailored strategies, identify opportunities, and provide clear, actionable insights—helping you make smarter decisions and get better results online.

One off audits

I’ll analyze your site from top to bottom, identify issues, and provide clear, actionable recommendations—helping you fix problems and maximize your online visibility.

Ecommerce SEO

Boost your online sales with eCommerce SEO that gets your products in front of the right customers.

Local SEO

Attract local customers with local SEO that puts your business on the map .

AI SEO FAQs

Do I still need traditional SEO?

Absolutely. AI SEO enhances, not replaces, traditional SEO. It’s about working smarter — using AI to improve efficiency and accuracy.

This holistic approach ensures your store performs well in relevant searches, attracting shoppers actively looking for what you sell and converting them into loyal customers.

I use a mix of platforms like SEMrush, Screaming Frog, Ahrefs, and custom AI models for content gap analysis, topic discovery, and automated reporting.

Yes — when it’s done right. I combine AI-generated outlines and insights with human editing and expertise to keep your content authentic and Google-friendly.

AI SEO is the practice of optimising your content for visibility across AI-powered search platforms like ChatGPT, Perplexity, and Google Gemini. It goes beyond traditional SEO by focusing on structure, semantics, and trust signals—helping your content get seen (and cited) in AI-generated answers.

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