Freelance Technical SEO Consultant
If Google can’t crawl, render or index your site properly, nothing else you do in SEO will work. I’m a freelance technical SEO consultant with 8+ years of experience fixing the issues that hold sites back: broken indexation, crawl budget waste, slow Core Web Vitals, messy migrations and missing structured data. I find the problems, explain them in plain English, and either fix them or hand your developers a prioritised, ready-to-implement plan.
Book a free 30-minute technical review I’ll look at your site before we speak and tell you the three biggest issues I find. No obligation, no jargon.
What my technical SEO covers
Every site fails differently, so I audit first and prescribe second. These are the areas I work in most.
Crawling & indexation
Diagnosing why pages aren't being indexed: robots.txt conflicts, noindex errors, redirect chains and crawl budget waste.
Core Web Vitals
Improving LCP, INP and CLS with specific, developer-ready recommendations rather than a generic "make it faster" report.
Site migrations
Planning domain moves, replatforms and redesigns so you don't lose the traffic you've built.
Structured data
Implementing and validating schema so your pages qualify for rich results and are understood by AI systems.
JavaScript SEO
Fixing rendering issues on React, Vue and other JS-heavy sites where what Google sees isn't what users see.
International SEO
Setting up hreflang and international targeting so the right pages rank in the right countries.
Is technical SEO right for you?
Technical SEO is the right investment if any of these sound familiar:
- Your pages aren't being indexed, or traffic dropped and you don't know why
- You're planning or recovering from a migration, redesign or replatform
- Core Web Vitals are failing in Search Console
- You run on Shopify, Magento or WordPress and suspect the platform is holding you back
If your issue is content or authority rather than infrastructure, I'll tell you that honestly and point you to the right service instead.
How technical SEO helps your business
Great content can't rank if Google struggles to crawl, render or trust your site. Technical SEO is the foundation everything else is built on — and most sites are quietly failing it.
Fewer than half of websites currently pass Google's Core Web Vitals thresholds, and Google raised the bar again in its March 2026 update, tightening the loading benchmark and making interaction speed a primary ranking signal. Sites that were comfortably passing a year ago are now flagged as needing improvement.
This isn't just about rankings. Speed directly affects revenue: research consistently shows each extra second of load time cuts conversions by around 7%, and over half of visitors abandon a page that takes more than three seconds to load. A technically healthy site earns more from the traffic it already has.
I audit and fix the things that hold sites back — crawlability, indexation, site speed, structured data, broken links and messy site architecture — and I explain every issue in plain English, with a prioritised list of what to fix first and why.
Results from the work, not the pitch
These are real campaigns I led before going freelance. Client names and identifying detail have been removed at their request, but the numbers and the strategy are exactly as they happened.
Recovering visibility for a global streetwear retailer
A well-known fashion retailer was losing organic ground across three markets. I ran the technical audit, found the pagination issue blocking crawlers from deeper product pages, and rebuilt the content and internal linking strategy across 100+ collection pages.
- 36% increase in organic impressions
- 40% lift in non-branded clicks YoY
- 8% growth in organic revenue share
- Diagnosed and fixed a pagination fault blocking crawler access to product pages
- Built a scaled content workflow to write region-specific copy for AU, UK and US collection pages without duplicating content
- Rebuilt site navigation and taxonomy around actual user search behaviour
- Rolled out an internal linking framework to strengthen key category pages
Defending a long-term B2B programme through a Google update, then pushing it to a new high
I took over this account partway through an existing multi-year organic programme. Within the first year, a Google Helpful Content update hit the site hard. I led the recovery, then rebuilt the strategy around AI-era search behaviour, taking the account to its best-ever result by the end of my time on it.
- 2024 Helpful Content update impact absorbed and diagnosed
- 5 pillar strategy built for AI-era search visibility
- New high organic performance reached by the end of the engagement
- Diagnosed the cause of a 2024 Helpful Content update hit and rebuilt the recovery plan
- Designed a five-pillar strategy to keep the account visible as search shifted toward AI-generated answers
- Maintained the account's local footprint and category authority across depot regions while rebuilding
- Took the programme from its Year 4 low point to its strongest year of organic performance by Year 6
Building topical authority without a product catalogue
A national trade supplier had strong brand recognition but no product catalogue to compete on search with bigger retailers. I built collection-level content to establish authority establish authority instead, and overhauled local listings across 60+ locations.
- 185% growth in category keyword visibility
- 144% YoY growth in local store visibility
- 33 content pieces written to build authority
- Wrote 30+ collection-level content pieces to signal trade expertise without individual product pages
- Refined headings, metadata and FAQs across key commercial pages
- Optimised Google Business Profiles across every store location
- Ran a full technical audit and fixed crawlability issues holding pages back
A clear process, from first look to fixed
No 90-page PDFs and no jargon. Just a prioritised plan, clear implementation and proof that the fixes worked.
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Free technical review
A 30-minute call after I've had a first look at your site. You'll leave with the three biggest issues I've found, whether or not we work together.
Free · no obligation -
Full technical audit
Deep crawl covering indexation, speed, architecture and schema. You get an action plan ranked by impact and effort.
Typically 1–2 weeks -
Implementation
Your developers implement, I implement directly, or we work together. Every fix comes with clear, developer-ready instructions.
Your site, your choice -
Validation & monitoring
Fixes only count when Google recognises them. I verify every change, monitor Search Console and report in plain English.
Proof, not promises
Check out my other SEO services
SEO
Boost your visibility with expert optimisation that gets your business found by the right people.
Technical SEO
Boost your site’s performance with expert technical SEO that makes it easy for search engines to find and index your content.
SEO Consultancy
I’ll work closely with you to develop tailored strategies, identify opportunities, and provide clear, actionable insights—helping you make smarter decisions and get better results online.
One off audits
I’ll analyze your site from top to bottom, identify issues, and provide clear, actionable recommendations—helping you fix problems and maximize your online visibility.
Ecommerce SEO
Boost your online sales with eCommerce SEO that gets your products in front of the right customers.
Local SEO
Attract local customers with local SEO that puts your business on the map .